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Bollé Safety, a PPE safety eyewear specialist, has announced the launch of a brand new direct to consumer e-commerce site to complement its existing distribution approach and digital strategy. 

With the increased global demand for PPE eyewear, Bollé Safety’s new e-commerce platform will allow for smaller orders from individuals and small and medium enterprises (SMEs) to ensure wider availability of the company’s best in class PPE eyewear. The platform will offer a self-service payment approach for low volume sales with an emphasis on streamlined customer experience. Large orders and inquiries will continue to be redirected to Bollé Safety’s existing distribution network to process and fulfil. 

Peter Smith, CEO of Bollé Brands Group and President of Bollé Safety said: “At Bollé Safety, our mission has always been to protect the eyesight of those around the world, even in the most challenging environments, without impairing their ability to do their job. We’re constantly refining our trademark combination of performance, fit, and comfort and we are delighted that we have been able to reach this milestone on our digitalization roadmap, so that our products are now more easily available to those who require them on a smaller scale. 

“Grounded in a commitment to our customers, Bollé Safety has been focusing on enabling end-to-end digitalization of our businesses over the past 24 months and this is the latest example of this commitment."

“This new website is a huge step forward for Bollé Safety as we have a broader opportunity to make PPE eyewear more accessible to those who need it. Although nothing will change when it comes to our traditional distribution channels, the new website will complement our existing digital approach, helping better connect small businesses and individuals with the latest in protective equipment for a diverse set of uses and requirements. 

“The platform will also help us better identify new opportunities and customers for our existing distribution partners, and our team will work tirelessly to ensure we continue to make connections and refer all customers to the channels best suited to their needs. We also hope that this new approach, underpinned by best-in-class technology and content, will assist in educating people on the benefit of high-performance PPE eyewear and allow for swift and easy paths to purchase for those who need it.” 

Damien Hars, Global Digital Director at Bollé Brands, said: “We’re so proud of our team who have made this happen and we are delighted to be in a position where we can deliver our high-quality offering directly to customers. For us, there is nothing like this in the safety market. For the first time, this new platform opens up an opportunity for customers to purchase some of the most technologically advanced safety eyewear in the industry.  The new website will allow us to better explain the benefit of our technologies, for industrial, medical or tactical use, thanks to a user-friendly navigation and intuitive and interactive content.”

The new D2C approach will see the use of 3D animation, social media integration, a simple checkout process and the possibility to ship products quickly and conveniently. The new site will be initially launched in UK and France this summer and will be fully deployed globally by the end of January 2022. 

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