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In spite of the destructive effects and impact COVID-19 has had on society in recent months, the importance of digital connectedness and digital transformation has never been more vital to future-proofing the global professional clothing and PPE industry. Keeping ahead of this curve, The Professional Clothing Industry Association Worldwide has announced the launch of their fresh new-look contemporary website for members and non-members. 

The upgraded site is easily navigable and contains concise and up-to-the-minute industry-related content to enable all visitors to quickly and easily access the latest trends and news relevant to both the UK PPE market which is reportedly worth £8.6bn and the global PPE market worth $56.3bn.

The new website is a significant investment from the Association and reflects their mission; to enable, strengthen and future-proof the development and growth of the professional clothing sector through one united single voice.

The website’s back office has been upgraded to the latest ultra-high-speed functionality and navigation. Its format is fully compatible with all internet-enabled devices such as tablets and smart phones, plus the redesigned easily identifiable content categories, graphic layout and page navigation enables clearer transparency of content to enrich the end user’s experience.

Yvette Ashby, CEO of PCIAW said: “As the key industry association for all of the professional clothing sector we have risen to the multiple challenges presented during COVID-19. In collaboration with UKFT, PCIAW lobbies the British government to bring awareness and insider knowledge of industry challenges and opportunities during normal times but also throughout the pandemic for the benefit of all parties. We place high importance on our offering and the benefits we provide to our members and non-members operating within this global market. As a non-profit membership organisation, we have carefully invested funds into this new website upgrade for the benefit of all end users.” 

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